Thursday, July 24, 2008

Telling the REAL Story

Back in May I was fortunate enough to participate in the American Farm Bureau Federation's Conversations on Animal Care Initiative training session in Huntsville, Alabama. A website, Conversations on Animal Care, has been developed as a compliment piece to the project. I was fortunate enough to be one of three farmers whose "testimonial" about the program was published on the website. I'd like to send out a big "thank you" to Beth Davis of Osborn & Barr Communications for her work on my story.

I would certainly encourage anyone in animal agriculture to participate in this program if given the opportunity. We all know the well-being of our animals is critical to our success as farmers and ranchers, but unfortunately we've taken for granted that our customers understand this principle. All to often, the first voice (and the loudest voice) the public hears from on the subject of animal care comes from individuals and organizations who are seeking to brand us as inhumane. It is imperative that we as producers take the offensive in telling our story, the REAL story, and give the American consumer the piece of mind of knowing that we are providing the safest food products in the world and are giving our animals the highest standard of care.

No comments: