Saturday, March 4, 2017

Real milk comes from real cows like ours

Let's start with a fundamental truth: milk is milk.

Now let's add another: nut juice and plant squeezings are not milk.

That's not too controversial, is it? Well, unfortunately it is, and a battle is being fought over the dairy case of your local grocery store between those of us in the dairy business and companies who want to continue labeling their plant-based imitation beverages as "milk."

According to the Food and Drug Administration's regulations (CFR 131.110), milk is defined as "the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more healthy cows." This definition doesn't leave much room for misinterpretation, and any product being marketed as milk should be able to meet this standard of identity.

real milk comes from real cows like ours
Unfortunately, FDA has not been enforcing its own rule. More and more plant-based imitation beverages labeled as "milk" are being sold in the dairy case right along with the real stuff. And while I don't have a problem with these beverages being available for consumers, I do have a problem with them being labeled as something that both common sense and the law says they are not.

The primary reason this issue is important to me is because our farm participates in the dairy checkoff, and the 15 cents we pay in for every 100 pounds of milk our cows produce is used for promotion and research. Through the checkoff, dairy farmers from across the country have collectively spent millions of dollars to make consumers like you aware of all the nutritional benefits of including milk/dairy in your diet. By positioning themselves as milk alternatives rather than imitators via labeling, makers of plant-based beverages are getting a free ride at the expense of dairy farmers like me.

I know most shoppers understand there are differences between milk and these other beverages, and some may prefer the imitations over milk for a number of reasons. But I don't want people to be under the false assumption that a plant-based beverage labeled as "milk" is nutritionally equivalent to real dairy milk. Enforcement of FDA regulations in regards to what can be labeled as milk would solve this problem without impacting consumer choice. The DAIRY PRIDE Act, which has been introduced this year in both Houses of Congress, would hold the FDA accountable for that enforcement.

The next time you're looking through the dairy case at your local grocery store, take a minute or two to compare nutrition labels and you'll see that "milk" doesn't compare with milk. And if you're so inclined after you finish off your next glass of the real stuff, make a few quick calls to the offices of your Representative and Senators and ask them to stand with America's dairy farmers by supporting the DAIRY PRIDE Act.

Thanks for your time and continued support, and have a "dairy" good day!

1 comment:

PapaStefan said...

👍 🐮 👏👏👏👏👏